Salisbury University is hosting its annual Giving Day, a 24-hour fundraising event held on the first Tuesday of April. This initiative provides students, alumni, faculty, and supporters and opportunity to contribute to schools, programs and causes that are important to the university community.
Donations up to $50 will be matched by alumni or other supporting organizations with funds allocated to various campus clubs, sports and academic schools.
Michelle Pryor, the director of annual giving and engagement, played a key role in launching Giving Day in 2017 as a way to recognize and appreciate contributions to the university.
"We start in January, and I speak to the marketing class about a virtual campaign," Pryor said. "We hold a Q&A for the different groups, put together a toolkit, and maintain a website that is regularly updated with information about Giving Day."
Beyond virtual fundraising, Giving Day also features an in-person event on the Perdue lawn offering free food, music by WXSU, lawn games and more. SU president Carolyn Ringer Lepre is also expected to attend, providing an opportunity for students and faculty to engage with university leadership.
"We wanted to create a visible space to celebrate Giving Day while also encouraging people to stop by and learn more about the organizations raising money," Pryor explained.
While the event serves as a major fundraising opportunity, it also fosters a spirit of friendly competition among students. Alexa Hilty, a member of the SU women’s swimming team, expressed excitement for this year’s event, noting the added motivation from her coaches.
"With the growing size of our team, reaching our goal of $20,000 was really important to us," Hilty said. "Last year, our coaches promised to shave their heads if we met that goal."
Funds raised for each participating organization directly support initiatives that enhance their success.
"The money we raise this year will go toward our championship rings and shirts," Hilty said. "Last year, the funds were primarily used to upgrade our power-resistant training equipment, which was much needed."
For Food for the Flock, an on-campus pantry, Giving Day provides essential resources to support students in need. Caitie Eagan, the organization’s secretary, emphasized the impacts of these contributions.
"The money we raise will help us host volunteer meetings and purchase food for the pantry," Eagan said. "We take pride in listening to what students need, and a lot of these items can be expensive when bought in bulk."
Eagan also highlighted the growing involvement that the pantry has received and hopes Giving Day will spread more awareness for this resource.
"Obviously, we don’t want students to need the pantry, but it makes me happy knowing they are aware it exists," Eagan said. "As awareness spreads, more people may want to support it."
While Giving Day primarily operates as a virtual event, participants can stay informed through email and social media updates. Those interested in contributing are encouraged to follow these platforms for real-time updates and opportunities to support their chosen causes. Â Â Â Â Â Â Â Â Â Â
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By GRACE CONAWAY
Staff Writer